
PREVIEW REFINED Brandpage | URBAN PIONEERS
25 May 2026Urban Pioneers is more than just a fashion brand – the brand focuses on supporting people in expressing themselves authentically.
PREVIEW BRANDPAGE | URBAN PIONEERS
Are you curious about the participants of PREVIEW MEN & WOMEN? Here you can find more information about the brands taking part in the event, featured on the special brand pages!
ABOUT URBAN PIONEERS
Ivar Langenes founded Urban Pioneers in 2016. The Norwegian clothing brand is built on the strength of Scandinavian design: clean, modern, and timeless. The brand’s mission is simple – to create high-quality and affordable fashion that inspires confidence and encourages everyone to discover their inner pioneer.
Inspired by the creativity and energy of today’s youth, Urban Pioneers designs collections for both men and women that combine style, comfort, and functionality. Based in Søgne, Norway, the brand prioritizes sustainable practices and premium materials to ensure that every garment is made to last.
Today, Urban Pioneers is available in leading stores across Scandinavia, as well as in its own flagship stores in Oslo.
At Urban Pioneers, fashion is not just about what someone wears – it is about who they are. The brand aims to redefine style and celebrate the power of confident self-expression.
SUSTAINABILITY
At Urban Pioneers, sustainability is a key priority through the conscious use of materials with a lower environmental impact. The collections consist of organic, recycled, and certified materials, helping to reduce the ecological footprint.
The brand is committed to making a positive contribution to the environment without compromising on fashion. Sustainability is woven into every aspect of the brand, and Urban Pioneers proudly shares its eco-friendly initiatives.
Urban Pioneers – for those who dare to lead the way.
Curious about the brand URBAN PIONEERS?
Discover the latest collection from Urban Pioneers during PREVIEW MEN - 22.06.26 & PREVIEW WOMEN - 29.06.26.
Click the button below to visit the brand page for more information, including contact details, lookbooks, and media.


